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CNO Financial Group Sr Marketing Sales Activation Analyst in Carmel, Indiana

CNO Financial Group’s Marketing Unit is hiring a Sr. Marketing Sales Activation Analyst to help oversee, create and promote marketing initiatives to the sales force for the company’s worksite division. This highly engaging and articulate individual whose core responsibilities are to work in a consultative fashion with exclusive agent teams to activate enrollment campaigns & prospecting programs; provide education and insight around CNO product offerings and third-party product offerings; and provide localized prospecting and personal brand awareness tools and resources to support sales growth and field engagement.

This is your opportunity to be a part of collaborative and energetic team that enjoys leading and contributing to initiatives across all marketing functions.

As a Sr. Marketing Sales Activation Analyst, your responsibilities will include:

  • Plan and coordinate the development of communication and marketing tactics for the worksite division by developing strong cross-functional partnerships with internal departments supporting the field leadership, recruiting and training partners, and creative, photography, web, video, social and public relations.

  • Manage local prospecting and robust digital presence programs. Responsibilities include developing, planning, and overseeing ongoing system enhancements, programming efficiencies, advertising development, and reporting. Success to be measured by usage, adoption, and organic lead generation.

  • Effectively develop strategy, budget, timeline, and tactics for marketing projects as assigned.

  • Deliver engaging, concise copy to drive marketing and sales initiatives as it relates to point-of-sale resources, custom enrollment material, sales presentations, agent training, marketing campaigns, recruiting strategies, memos, direct mail advertising, and video scripts.

  • Support brand standards for Washington National, Optavise, and other worksite affiliated brands by providing expert directional advice on copywriting and editing to internal departments to ensure the voice/message of the communication project is audience-appropriate and reflective of the company and its products.

  • Support the worksite branded merchandise store including merchandise selection, inventory management, promotion, and accounting.

  • Manage detailed communication process through data management system (Tracker).

  • Manage approval process by facilitating relationships throughout the company as it relates to field marketing, product, advertising, and recruiting practices.

The Sr. Marketing Sales Activation Analyst position is well-suited for you if you:

  • Have worked closely with leadership, senior field leaders, directors, marketing communications managers, and field support to drive the development of merchandising, advertising, and promotional projects from a communications plan, promoting product exposure and driving sales.

  • Maintain strong relationship skills: demonstrate excellent interpersonal skills to initiate and maintain executive-level interaction with all program partners; establish and maintain strong relationships, leading regular status meetings and cross-organizational planning activities; launch and coordinate all marketing efforts with appropriate service providers – internal and external creative agencies, in-house online production team and others.

  • Work with internal recruiting, training, and communications departments to define goals and objectives and gain a better understanding of how results impact business. Must be able to translate that information into a clear, concise, and compelling message.

  • You serve as a subject matter expert for advertising projects within the worksite business segment. This will require a willingness to stay on top of the latest sales initiatives, regulatory updates, and product-specific sales opportunities.

Qualified candidates will have:

  • Bachelor’s degree in Marketing, Communications, English or related discipline, or equivalent

  • Seven to ten years of experience in strategic communication, marketing or related field

  • Three years in a healthcare, insurance, employer benefits program, related industry or other highly regulated field, preferred

  • Excellent level of proficiency in Word, PowerPoint, Excel, and Project

At this time, CNO is not mandating its associates to be vaccinated against COVID-19 as a condition of employment. However, this is an evolving situation, in the future CNO may require its associates to be vaccinated as a condition of employment, subject to reasonable accommodations required by applicable law.

This role is full time work from home (WFH), also known as Remote. This role can be performed from any US based location within the central or eastern time zone. CNO Financial Group offices reopened in April 2022 and is pursuing a hybrid working model. Associates who live within a 60 mile radius of a corporate office (Birmingham, Carmel, Chicago, Philadelphia, Orlando and Milwaukee) will have access to come into that Office up to 2 days/week, and work from home at least 3 days/week. Work cannot be performed from outside of the United States.

CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit

ReqID: POS-20410

Category: Marketing/Communications

Job Type: Full-Time

Additional Locations: Chicago, IL; Philadelphia, PA; Virtual, GA; Virtual, IA; Virtual, KS; Virtual, KY; Virtual, MN; Virtual, MO; Virtual, NC; Virtual, OH; Orlando, FL; Birmingham, AL; Milwaukee, WI